The internet’s come a long way in the past few years. Sites like YouTube, Facebook, and all the other Web 2.0 advances have created an internet almost unrecognizable to what it looked like five years ago. Many would say for the better; they’d at least try to convince you that the internet is a more social place than it was back in 2000.
After all, just from your news feed on Facebook’s homepage, you can see the status updates of five of your friends, view thumbnails of John’s trip to Hawaii, and see what two of your friends are writing on each others’ walls. Now, this may seem like social interaction to the fourteen- and fifteen-year-olds who got their first cell phone in the 6th grade. But is it really?
I remember an interesting statistic from my Government class: The average “sound bite” from a politician that would be shown on the evening news used to be something like 47 seconds back in the 60s. Over time, that number went down until eventually, the average clip became only a few seconds long. Honestly, how much information can you really get out of a few seconds? And yet we still call it news.
Same thing goes for online social interaction. What did you do on Facebook today? Left a comment on someone’s photo? Replied to a wall post? Updated your status? It’s like sending the world a voicemail to keep in touch, when you don’t want to have an actual conversation with it.
In some mediums, the social element has been removed altogether. Back in the late 90s you’d have thriving message boards – you’d make friends, and have long, in-depth conversations about topics (leave your computer for a bathroom break, and you were likely to find four pages of new posts). This is how you’d find funny videos – someone would post a link to an avi file on someone’s server, and you’d all have a laugh and talk about it. It was special, because you’d found it yourself.
These days, you might look at a few videos on YouTube from the front page. Videos made popular from pageviews by people you don’t know and will never talk to. And the only discussion that will ensue comes in the form of “comments” that are a third the size of discussions that used to happen on message boards, and are too shallow for anyone to really read or care about.
This “social interaction” is the online equivalent of those two-second sound bites. The difference is that, while most people have an excuse for not remembering the sixties (and thus holding modern broadcast journalism to the same standards), these changes in the internet have happened in just a few years. We still remember what it was like to actually be social online. Do we have a responsibility to fight this depersonalization? Or, as with the evening news, is the internet destined for a future of 2-second soundbites?
The internet’s what we make it. What do you want your contribution to be?
