As the good folks over at Aving now report, Samsung is prepared to showcase 53 new cellphone models this week at CommunicAsia 2007 in Singapore. You saw the right number - 53. And from one company, at that! Now, maybe I’m being simplistic here, but when I go into my local Cingular store and look around at the various phone models (which I could never afford, mind), I’m perfectly content with the 8-10 varieties they have for me to pick from. For that matter, pretty much all of my friends have one of about three or four phone models. 53+ choices just makes it more difficult than it needs to be.

When I browse through websites like Engadget and Gizmodo, it seems like every other post is about a new phone that so-and-so is releasing, or the new laptop just announced from [Sony/Dell/Compaq/HP/you get the idea]. That’s one thing I’ll give props to Apple for - they keep the riffraff out of their lineup. Real news is a cell phone that now supports Flash or Firefox browsing; not a cell phone that’s exactly like its predecessors, but has a different faceplate color and supports 960×720 photos instead of 640×480.

A message to Samsung: decide which phones you think will actually sell, and market those. I think it’s what we call smart business practices, but I may be wrong…

While we’re at it, why not cheer yourself up with Samsung’s corporate film from last year.